A Twitter list is a curated group of Twitter users (referred to as members) that are related to a topic(s), interest(s) or similarity.
Twitter lists can be a useful and helpful for customers to learn more about the business and its culture.
Here are 10 ideas for Twitter lists:
1. Team and Staff Lists
We can have three (3) different Twitter lists: team, all staff, and executive staff.
Team lists are lists consisting of company teams; a subset of all your staff. An example of this is a list for sales staff, software engineers’ staff and another list for the business development staff.
Having team lists allows customers to pick what interests them — maybe they like software development or perhaps an individual or business is interested in doing business with your organization and wants to know who the sales representatives are, or allows individuals in the same industry (job seekers) to see team culture.
All staff is simple as collecting a list of staff Twitter accounts and adding them to a list.
Having an all staff Twitter list can show how large (or small) your organization is and who is making the business a success.
Executive list is a list of decision makers and / or influence in the company, from the CEO to the Vice President.
2. Brand Ambassadors
This list is a collection of Twitter accounts belonging to individuals, who are spokespersons, which promote your business’s products and services.
This allows potential customers and even customers to interact with individuals who love, appreciate and preach the quality of your brand.
3. Products and Services
A list of Twitter accounts belonging to your business’s products and services.
Allow potential customers and customers to keep up-to-date with the happenings of your products and services. This is a great option for organizations with products and services with large followings, i.e. Microsoft with Twitter accounts for Office, xBox, etc…
4. Helpful Resources
A collection of Twitter accounts that help customers, examples could be:
- The help account of your business;
- Other resources that help customers that your business owns; or
- Websites providing tutorials for your products or services.
Twitter accounts belonging to your business subsidiaries.
Show customers and potential customers who your suppliers are.
It shows that you are proud of who you use to supply products to your customers.
You can also include or have a separate list of companies that supply services for your digital needs, such as web hoster, DNS provider, etc…
You can include celebrities in the list of brand ambassadors and / or have a separate list of celebrities who promote your brand.
8. International Accounts
If your organization is International and has separate accounts for each country or region, create a Twitter list for them. Show the world how large you are and the markets you serve.
9. Affiliated Organizations
These are organizations: associations, non-profits, alliances and regulatory bodies, that your business associates with or is a member of, an example of this is if you are a photographer and you are a member of the National Association of Photoshop Professionals.
10. Supporters and Fans
Companies, news and media organizations, and individuals that sing your praises and that you do not pay to do so.